India vs AON Consulting: CASE SUMMARY

India vs AON Consulting: CASE SUMMARY

Case Information

  • Court: High Court of Delhi
  • Case No: ITA 244/2024
  • Applicant: AON Consulting Pvt. Ltd. (Successor Entity of AON Services (I) Pvt. Ltd.)
  • Defendant: Principal Commissioner of Income Tax – 1 and Ors.
  • Judgment Date: 06 February 2025
  • Download the FULL JUDGMENT

Judgment Summary

The High Court of Delhi, in its ruling on AON Consulting Pvt. Ltd. v. Principal Commissioner of Income Tax – 1 and Ors. (ITA 244/2024), addressed a crucial transfer pricing (TP) dispute concerning the application of Mutual Agreement Procedure (MAP) to transactions not covered under the agreement. The judgment clarifies that MAP-based TP adjustments, which are negotiated between competent authorities of contracting states, cannot be unilaterally extended to transactions beyond their scope.

The case originated from a TP adjustment made by the Transfer Pricing Officer (TPO) in respect of international transactions of Hewitt Associates (India) Pvt. Ltd., later merged into AON Consulting Pvt. Ltd. The TPO had initially made an upward TP adjustment of ₹44,06,38,092, consisting of:

  1. ₹41,79,89,294 for US Transactions, which were settled through the MAP process under Article 27 of the India-US Double Taxation Avoidance Agreement (DTAA).
  2. ₹2,26,48,798 for Non-US Transactions, which remained disputed.

The Income Tax Appellate Tribunal (ITAT), while hearing the case, ruled in favour of the Revenue and remanded the Non-US Transactions to the TPO, directing that the same framework agreed upon under MAP for US Transactions be applied to Non-US Transactions as well.

AON Consulting challenged this order before the High Court of Delhi, arguing that MAP is a consensual dispute resolution mechanism between two contracting states, and its principles cannot be imposed unilaterally on transactions outside its purview. The core issue was whether the TP framework settled between the US and Indian tax authorities under MAP could be extended to unrelated Non-US Transactions.

The High Court ruled in favour of AON Consulting, holding that:

  • MAP settlements are voluntary, case-specific, and dependent on negotiations between competent authorities.
  • The ITAT’s decision to extend MAP principles to Non-US Transactions was legally flawed as there was no agreement with other jurisdictions for such an application.
  • Transfer pricing adjustments must be determined independently under Section 92C of the Income Tax Act, 1961, and Rule 10B of the Income Tax Rules, 1962.

The court emphasised that MAP settlements cannot be used as a binding precedent for unrelated transactions, especially when there is no bilateral agreement with the tax authorities of the respective Non-US jurisdictions. The Revenue’s approach, which sought to impose a negotiated MAP outcome onto transactions outside its jurisdiction, was rejected.

As a result, the High Court overturned the ITAT’s order and restored AON Consulting’s appeal, directing the ITAT to assess the TP adjustments independently, without relying on the MAP framework used for US Transactions.

VIEW THE FULL CASE SUMMARY (WEB)

File Type: pdf
File Size: 234 KB
Categories: India
Tags: ALP, Arms Length Principle, MAP, Mutual Agreement Procedure, TNMM, Transactional Net Margin Method, Transfer Pricing
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Choose the track that fits your practice focus. All programmes are practitioner-taught, cohort-based, and validated by Middlesex University.

Dimension Transfer Pricing International Taxation South African Tax Law
Jurisdictional audience Global audience, covers all jurisdictions Global audience, covers all jurisdictions South Africa specific, relevant to SADC region
Ideal for TP managers, advisors, in-house tax teams, analysts moving into TP Advisors and managers dealing with cross-border rules, treaties, planning Practitioners working with the SA Income Tax Act, cases, compliance
Core focus Methods, comparables, DEMPE, documentation, audits, dispute defence Treaties, source vs residence, anti-avoidance, PE, relief from double tax Statutory interpretation, case law, assessments, objections, local practice
Primary tools OECD TP Guidelines, UN Manual, BEPS Actions 8–10, 13, case law OECD and UN Models, MLI, BEPS 1.0 and 2.0, domestic rules, cases Income Tax Act, SARS practice notes, Tax Administration Act, SA cases
Assessment style Case-based assignments, file reviews, short written defences Problem questions, treaty interpretation, position papers Problem questions, statutory analysis, case commentary
Typical outcomes Build defensible TP files and strategies, improve audit readiness Design cross-border structures within rules, mitigate double tax Apply SA tax law accurately, manage reviews and disputes
Entry point Start with PG Certificate, progress to PG Diploma, then MSc, or enter later with suitable experience or credits.

Awards Ladder

Award Best for What you achieve Assessment highlights
PG Certificate Foundation to intermediate upskilling Core concepts, frameworks, and applied techniques Short case write ups, timed responses, applied tasks
PG Diploma Expanding technical depth and application Advanced analysis, risk management, documentation quality Integrated case assignments, policy memos, oral defence
MSc Leaders and specialists building authority Capstone project and research backed practice outcomes Research project, viva or presentation, publishable summary

IFF Certificate Courses

Practical, practitioner-led certificates designed for immediate on-the-job application. Each course can stand alone or act as a pathway into our postgraduate tracks.

Dimension Conducting a Transfer Pricing Trial Effectively Managing Tax Teams Indirect Taxation Tax Risk Management
Jurisdictional audience Global audience Global audience Global audience, with local adaptation Global audience
Ideal for In-house tax, TP managers, litigators, advisors preparing for audits, ADR, trial Heads of tax, managers, team leads, controllers, emerging leaders VAT, GST, customs, finance managers, AP, AR, compliance specialists Tax managers, risk officers, controllers, advisors building governance
Core focus Case theory, evidence files, expert reports, witness prep, courtroom strategy Operating models, KPIs, workflows, stakeholder management, coaching VAT design, place of supply, input credits, exemptions, WHT interactions Risk identification, controls, documentation, audit readiness, dispute playbooks
Delivery mode Online, live sessions plus guided self-study Online, live sessions plus guided self-study Online, live sessions plus guided self-study Online, live sessions plus guided self-study
Duration 16 weeks, part-time 16 weeks, part-time 16 weeks, part-time 16 weeks, part-time
Outcomes Confident litigation preparation and defence for TP disputes Stronger execution, clear roles, measurable team performance Reduced VAT errors, better cash flow, fewer surprises at audit Structured governance, fewer findings, faster dispute resolution
Prerequisites TP fundamentals recommended Supervisory experience helpful Basic VAT knowledge helpful General tax experience helpful
Pathway Progress to PG Certificate in Transfer Pricing Progress to Mechanics of Leading Tax Teams, PG Certificate (leadership) Progress to PG programmes, International Tax or SA Tax Law Progress to PG Certificate in International Taxation or Transfer Pricing
Assessment End of module progress assessment

5000-word assignment if PG-Cert option elected
End of module progress assessment

5000-word assignment if PG-Cert option elected
End of module progress assessment

5000-word assignment if PG-Cert option elected
End of module progress assessment

5000-word assignment if PG-Cert option elected